Professional Certificate in Digital Advertising for Startups

Name: Professional Certificate in Digital Advertising for Startups
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The Professional Certificate in Digital Advertising for Startups is a comprehensive course designed to equip learners with the essential skills needed to excel in digital advertising for startups. This program is critical for individuals seeking to advance their careers in the fast-paced, constantly evolving digital advertising industry.

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AboutThisCourse

The course covers key topics such as search engine marketing, social media advertising, and display advertising, providing learners with a deep understanding of the latest digital advertising trends and best practices. By the end of the course, learners will have the ability to create effective digital advertising campaigns that drive results for startups. In today's digital age, the demand for skilled digital advertisers has never been higher. This course provides learners with the opportunity to gain a competitive edge in the job market and advance their careers in this exciting and dynamic field. Enroll today and start building the skills you need to succeed in digital advertising for startups!

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CourseDetails

• Understanding Digital Advertising Fundamentals • Importance of digital advertising, different types of digital ads, benefits for startups
• Setting Up & Optimizing Google Ads Account • Creating an account, campaign setup, keyword research, ad groups, ad copy, bid strategies
• Facebook & Instagram Advertising for Startups • Business Manager setup, audience targeting, ad creation, budgeting, performance tracking
• Programmatic Advertising Basics • Real-time bidding, demand-side platforms, private marketplaces, ad exchanges, audience data
• Email Marketing & CRM Retargeting • Email list segmentation, automation, lead nurturing, CRM integration, retargeting campaigns
• Measuring & Analyzing Digital Advertising Performance • Key performance indicators, conversion tracking, attribution modeling, A/B testing
• Digital Advertising Trends & Innovations • Artificial intelligence, voice search, augmented reality, virtual reality, video advertising
• Digital Advertising Regulations & Compliance • Data privacy, ad fraud, transparency, brand safety, advertising standards

CareerPath

The digital advertising landscape for UK startups is dynamic and highly competitive. With the increasing demand for data-driven marketing strategies, businesses are on the lookout for skilled professionals to help them navigate this rapidly evolving industry. In this section, we delve into the most sought-after digital advertising roles, along with their respective market trends and salary ranges, to provide you with a comprehensive understanding of this thriving sector. The 3D pie chart below showcases the percentage distribution of popular digital advertising roles in UK startups: 1. **Digital Marketing Specialist**: These professionals are responsible for managing various aspects of a company's digital marketing efforts. With an average salary ranging from £25,000 to £40,000, digital marketing specialists need to be well-versed in SEO, PPC, email marketing, and social media management. 2. **SEO Specialist**: Focusing on optimizing websites for search engines, SEO specialists help businesses improve their online visibility and attract organic traffic. They typically earn between £22,000 and £40,000 annually. 3. **PPC Specialist**: PPC specialists manage and optimize paid advertising campaigns across various platforms. Their expertise in keyword research, ad copywriting, and bid management helps startups achieve a higher return on investment. PPC specialists typically earn between £25,000 and £45,000. 4. **Content Marketing Specialist**: These professionals plan, create, and distribute engaging content to attract and retain customers. With an average salary ranging from £24,000 to £40,000, content marketing specialists need to be adept at storytelling, content strategy, and data analysis. 5. **Social Media Manager**: Social media managers oversee a company's social media presence, creating and curating content, managing communities, and driving engagement. Their salaries usually range from £20,000 to £35,000. By gaining a deep understanding of these digital advertising roles and their corresponding market trends, you can make informed decisions about your career path and better position yourself for success in this exciting and fast-paced industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DIGITAL ADVERTISING FOR STARTUPS

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London School of International Business (LSIB)

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05 May 2025

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