Professional Certificate in Strategic Marketing Data Science

Name: Professional Certificate in Strategic Marketing Data Science
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The Professional Certificate in Strategic Marketing Data Science is a valuable course that bridges the gap between marketing and data science. In today's data-driven world, this combination is increasingly important for businesses to make informed decisions and gain a competitive edge.

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AboutThisCourse

This certificate course is designed to equip learners with essential skills in data analysis, customer segmentation, predictive modeling, and marketing strategy, making them highly sought after in the industry. The course is ideal for marketing professionals, data analysts, and business analysts looking to advance their careers. By completing this course, learners will be able to apply data-driven marketing strategies to real-world business problems, leading to better campaign performance, increased ROI, and long-term career success.

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CourseDetails

• Unit 1: Introduction to Strategic Marketing Data Science
• Unit 2: Data Analysis for Marketing Insights
• Unit 3: Customer Segmentation and Targeting
• Unit 4: Marketing Attribution and Optimization
• Unit 5: Predictive Analytics for Marketing Campaigns
• Unit 6: Marketing Mix Modeling
• Unit 7: Marketing Analytics with Machine Learning
• Unit 8: Data Visualization for Marketing Decision Making
• Unit 9: A/B Testing and Experimentation in Marketing
• Unit 10: Strategic Marketing Planning with Data Science

CareerPath

The Professional Certificate in Strategic Marketing Data Science is a valuable credential for professionals looking to excel in the UK market. This program combines marketing strategies with data science techniques, creating a unique skill set that is in high demand. Below, we present a 3D pie chart visualizing the demand ratio for specific roles related to this field: 1. **Marketing Analyst**: With a demand ratio of 2.5, marketing analysts collect and interpret data to help businesses make informed decisions. 2. **Digital Marketing Manager**: A digital marketing manager with a demand ratio of 3.2 is responsible for developing and implementing marketing campaigns across digital platforms. 3. **CRM (Customer Relationship Management) Manager**: CRM Managers, with a demand ratio of 2.9, manage customer databases and develop strategies to improve customer relationships. 4. **Marketing Data Scientist**: The most sought-after role, Marketing Data Scientist, boasts a demand ratio of 4.1. These professionals integrate marketing and big data by applying data science techniques to marketing activities. This 3D Google Charts pie chart highlights the growing need for professionals with strategic marketing data science expertise, offering valuable insights into the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN STRATEGIC MARKETING DATA SCIENCE

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London School of International Business (LSIB)

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05 May 2025

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