Postgraduate Certificate in Generational Strategic Marketing
-- ViewingNowThe Postgraduate Certificate in Generational Strategic Marketing is a specialized course designed to meet the growing industry demand for understanding and catering to diverse age groups. This certificate course emphasizes the importance of tailoring marketing strategies to different generations, from Baby Boomers to Gen Z, and the significance of this approach in today's multi-generational marketplace.
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โข Generational Marketing Fundamentals
โข Understanding Generational Cohorts: Baby Boomers, Generation X, Millennials, and Generation Z
โข Psychographics and Behavioral Patterns of Different Generations
โข Generational Marketing Research Methods
โข Crafting Generational-Specific Marketing Strategies
โข Leveraging Traditional and Digital Channels for Multi-Generational Engagement
โข Generational Marketing Metrics and Evaluation
โข Case Studies: Successful Generational Marketing Campaigns
โข Ethical Considerations in Generational Marketing
โข Future Trends and Predictions in Generational Marketing
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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