Undergraduate Certificate in CRM for Sales and Marketing

Name: Undergraduate Certificate in CRM for Sales and Marketing
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The Undergraduate Certificate in CRM for Sales and Marketing is a valuable course that equips learners with essential skills for career advancement in today's technology-driven sales and marketing industry. This certificate course focuses on teaching learners how to leverage CRM (Customer Relationship Management) tools to improve customer engagement, increase sales, and enhance marketing efforts.

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AboutThisCourse

With the increasing demand for CRM professionals, this course offers a unique opportunity for learners to gain a competitive edge in the job market. Learners will acquire hands-on experience with CRM software, data analysis, and sales strategy development, which are crucial skills for success in sales and marketing roles. The course curriculum is designed to provide learners with a comprehensive understanding of CRM best practices, sales techniques, and marketing strategies. By the end of the course, learners will have gained the skills and knowledge necessary to succeed in entry-level sales and marketing roles, or to advance in their current careers. Overall, this certificate course is an excellent investment for anyone looking to build a successful career in sales and marketing, and stay ahead of the curve in the ever-evolving world of CRM technology.

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CourseDetails

• Introduction to CRM (Customer Relationship Management): Understanding the fundamentals of CRM, its importance, and benefits for sales and marketing.
• CRM Strategy and Planning: Developing a CRM strategy, setting goals, and planning for implementation.
• CRM Software and Tools: Exploring different CRM software and tools, their features, and how to use them effectively for sales and marketing.
• Data Management in CRM: Learning about data management, data quality, and data security in CRM.
• CRM for Sales: Understanding how CRM can help sales teams to manage customer interactions, track sales performance, and improve sales results.
• CRM for Marketing: Learning how CRM can help marketing teams to manage marketing campaigns, track marketing performance, and improve customer engagement.
• Customer Segmentation and Targeting: Understanding the concept of customer segmentation, targeting, and how CRM can help in this process.
• CRM Analytics and Reporting: Learning about CRM analytics, reporting, and how to use data to make informed decisions for sales and marketing.
• CRM Integration with Other Systems: Understanding how CRM can be integrated with other systems such as email, social media, and e-commerce platforms.
• CRM Best Practices and Case Studies: Exploring CRM best practices and real-world case studies to understand the practical application of CRM in sales and marketing.

CareerPath

The undergraduate certificate in CRM for Sales and Marketing prepares students for various roles in high demand, such as CRM Specialists, Sales Managers, Marketing Coordinators, and CRM Developers. The 3D pie chart below showcases the strong need for these professionals in the UK market: 1. CRM Specialists: With a 72% share in the CRM job market, these professionals are responsible for managing and implementing customer relationship management systems to improve customer interactions and boost sales. 2. Sales Managers: Holding a 62% share, Sales Managers lead organizational sales teams, set sales goals, analyze sales data, and develop sales strategies. 3. Marketing Coordinators: With a 58% share, Marketing Coordinators support marketing campaigns, manage social media, create content, and collaborate with the sales team to ensure brand consistency. 4. CRM Developers: Possessing a 68% share, CRM Developers design, build, and customize CRM systems to meet the specific needs of businesses and optimize their sales and marketing processes. By obtaining an undergraduate certificate in CRM for Sales and Marketing, students can harness the power of CRM tools, data-driven strategies, and industry-relevant skills to thrive in these high-growth, rewarding careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN CRM FOR SALES AND MARKETING

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London School of International Business (LSIB)

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05 May 2025

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