Professional Certificate in Google Analytics for Data Analysis

Name: Professional Certificate in Google Analytics for Data Analysis
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The Professional Certificate in Google Analytics for Data Analysis is a comprehensive course that equips learners with the essential skills needed to analyze and interpret website traffic and user behavior data using Google Analytics. This certification is highly relevant and in-demand in various industries, as it provides a solid foundation for data-driven decision-making and strategic planning.

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AboutThisCourse

Throughout the course, learners will gain hands-on experience in setting up and configuring Google Analytics, tracking website traffic, analyzing user behavior, and generating actionable insights. The curriculum covers key topics such as data collection, processing, reporting, and visualization, enabling learners to communicate their findings effectively to stakeholders. By completing this course, learners will be well-prepared to excel in data analyst roles and demonstrate their proficiency in leveraging Google Analytics to drive business growth. This certification is an excellent way for professionals to enhance their skillset and advance their careers in the rapidly evolving field of data analysis.

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CourseDetails

• Unit 1: Introduction to Google Analytics
• Unit 2: Setting Up Google Analytics Account
• Unit 3: Understanding Basic Metrics & Dimensions
• Unit 4: Tracking User Behavior with Events
• Unit 5: Analyzing Traffic Sources
• Unit 6: Creating & Interpreting Custom Reports
• Unit 7: Utilizing Audience Segmentation
• Unit 8: Conversion Tracking & Goal Setting
• Unit 9: Using Google Analytics for Data Analysis
• Unit 10: Advanced Features: Multi-Channel Funnels & Attribution

CareerPath

In the UK, the *Professional Certificate in Google Analytics for Data Analysis* is gaining popularity and driving the demand for various data analysis roles. The following 3D pie chart highlights the current job market trends and the percentage of professionals in each role. Data Analyst: 45% of professionals are Data Analysts who leverage the Google Analytics certification to enhance their skills and better understand user behavior. Marketing Analyst: 25% of professionals with the Google Analytics certification are Marketing Analysts, using this knowledge to optimize marketing campaigns and improve return on investment. Business Intelligence Analyst: 18% of professionals hold the title of Business Intelligence Analyst, using Google Analytics data to inform critical business decisions. Web Analyst: 12% of professionals have a Web Analyst role, utilizing Google Analytics to monitor website performance, user interactions, and conversion funnels. This 3D pie chart, created using Google Charts, offers a transparent background and a responsive design, adapting to various screen sizes. The chart includes primary and secondary keywords, engaging content, and is delivered in a conversational manner.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN GOOGLE ANALYTICS FOR DATA ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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