Professional Certificate in Performance Media Buying

Name: Professional Certificate in Performance Media Buying
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The Professional Certificate in Performance Media Buying is a comprehensive course designed to equip learners with essential skills for success in the dynamic world of media buying. This certificate program emphasizes the importance of data-driven decision-making, audience targeting, and performance measurement, providing a strong foundation for career advancement in the industry.

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AboutThisCourse

With the growing demand for media buying professionals who can maximize ROI and drive business growth, this course is more relevant than ever. Learners will gain hands-on experience with industry-leading tools and platforms, develop a deep understanding of media buying strategies and best practices, and build a strong portfolio to showcase their skills to potential employers. By completing this course, learners will be well-positioned to succeed in a variety of media buying roles, including performance media buying, programmatic advertising, and digital marketing. Whether you're just starting out in your career or looking to take your skills to the next level, this certificate course is a valuable investment in your professional development.

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CourseDetails

• Programmatic Advertising · Media Buying Basics · Audience Segmentation · Campaign Objectives ·
• Ad Exchanges · Real-Time Bidding (RTB) · Demand Side Platforms (DSP) · Supply Side Platforms (SSP) ·
• Data Management Platforms (DMP) · Performance Metrics · Cross-Channel Attribution · Ad Fraud Prevention

CareerPath

Professional Certificate in Performance Media Buying: A promising career path with exciting job market trends and salary ranges in the UK. 1. Digital Advertising (35%): Be at the forefront of marketing technologies, mastering digital advertising platforms and strategies to reach the right audience and maximise ROI. 2. Data Analysis (25%): Translate data into insights, making informed decisions for optimising media buying campaigns, and understanding customer behaviour to drive business growth. 3. SEO & SEM (20%): Develop skills in search engine optimisation and marketing, driving organic and paid traffic to websites, and ensuring maximum online visibility for the brands you work with. 4. Content Creation (10%): Create compelling and engaging content to build brand awareness and trust, sparking conversation and action from target audiences. 5. Social Media Management (10%): Manage and grow brand presence on social media platforms, driving engagement, conversions, and advocacy, while staying up-to-date with emerging trends and best practices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotRegulatedAuthorized
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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PERFORMANCE MEDIA BUYING

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London School of International Business (LSIB)

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05 May 2025

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