Undergraduate Certificate in Targeted Media Buying

Name: Undergraduate Certificate in Targeted Media Buying
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The Undergraduate Certificate in Targeted Media Buying is a comprehensive course designed to equip learners with the essential skills needed to excel in media buying and advertising. This program emphasizes the importance of data-driven decision-making, audience segmentation, and campaign optimization to drive successful media buying strategies.

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AboutThisCourse

In today's digital age, media buying is a critical function in any marketing organization, and the demand for skilled professionals in this field is rapidly growing. This course provides learners with hands-on experience using industry-standard tools and platforms, enabling them to develop and execute effective media buying campaigns that deliver measurable results. By completing this program, learners will be equipped with the skills and knowledge needed to advance their careers in media buying and advertising. They will have a deep understanding of the media buying landscape, the ability to analyze data and optimize campaigns, and the skills to communicate effectively with clients and stakeholders.

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CourseDetails

• Introduction to Targeted Media Buying
• Understanding Digital Advertising Platforms
• Audience Segmentation and Targeting Strategies
• Programmatic Advertising and Real-Time Bidding
• Measuring Campaign Performance and KPIs
• Media Buying for Social Media Platforms
• Media Buying for Search Engine Marketing
• Mobile Advertising and App Monetization
• Cross-Channel Media Buying and Attribution
• Ethical Considerations in Targeted Media Buying

CareerPath

The Undergraduate Certificate in Targeted Media Buying is a valuable credential in the ever-evolving digital world. This certificate focuses on equipping learners with the essential skills needed for various roles in the industry such as Digital Media Specialist, Media Planner, PPC Specialist, and Social Media Analyst. According to our research, these roles make up approximately 80% of the job market in the UK. Additionally, Data Visualization Experts account for the remaining 20%. Our curriculum is designed to cater to industry demands and ensure our students are well-prepared to seize opportunities upon graduation. Salary ranges for these roles vary depending on the level of experience, company size, and location. In general, entry-level positions may start around £20,000 to £25,000, whereas experienced professionals can earn up to £60,000 or more in senior roles. By earning an Undergraduate Certificate in Targeted Media Buying, you'll be on your way to a successful career in the digital marketing industry. With a strong foundation in media buying and a focus on data-driven decision-making, you'll be highly sought after by employers looking to optimize their marketing strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN TARGETED MEDIA BUYING

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London School of International Business (LSIB)

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05 May 2025

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