Graduate Certificate in Cross-Platform Media Buying

Name: Graduate Certificate in Cross-Platform Media Buying
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The Graduate Certificate in Cross-Platform Media Buying is a career-advancing course designed to equip learners with essential skills in media buying across various platforms. In today's digital age, media buying has become a critical component of marketing strategies, making this course highly relevant and in-demand in the industry.

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AboutThisCourse

This program covers the latest tools, techniques, and best practices for effective media buying, including programmatic advertising, social media, and search engine marketing. By completing this course, learners will be able to demonstrate a solid understanding of cross-platform media buying, making them more marketable to potential employers and opening up new career opportunities. Overall, this course is an excellent investment for anyone looking to advance their career in marketing or advertising, providing them with the skills and knowledge necessary to succeed in a rapidly evolving industry.

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CourseDetails

• Cross-Platform Media Buying Fundamentals
• Understanding Audience Segmentation and Targeting
• Programmatic Advertising and Real-Time Bidding
• Media Buying Analytics and Performance Metrics
• Social Media Advertising Across Platforms
• Mobile Advertising: In-App and Mobile Web Strategies
• Connected TV and Over-The-Top Media Buying
• Cross-Platform Media Buying Campaign Management
• Digital Out-of-Home Media Buying

CareerPath

The **Graduate Certificate in Cross-Platform Media Buying** offers specializations in digital media, media planning, cross-platform media buying, and programmatic media buying. The ever-evolving advertising industry demands professionals with diverse skill sets. We'll dive into the job market trends, salary ranges, and skill demand for these roles in the UK to showcase how our Graduate Certificate prepares students for success. Role descriptions: 1. **Digital Media Specialist**: Professionals in this role focus on creating and implementing digital marketing strategies. High demand for digital media specialists reflects the increasing digital ad spend. 2. **Media Planner**: Media planners build media plans to optimize marketing efforts. They collaborate with clients and internal teams to allocate budgets and optimize campaign performance. 3. **Cross-Platform Media Buyer**: Cross-platform media buyers manage media buys across various channels, ensuring consistent messaging and efficient ad spend. They are essential to integrated marketing campaigns. 4. **Programmatic Media Buyer**: Programmatic media buyers automate media buying using AI and machine learning. This role requires up-to-date knowledge of ad tech platforms and programmatic best practices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GRADUATE CERTIFICATE IN CROSS-PLATFORM MEDIA BUYING

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London School of International Business (LSIB)

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05 May 2025

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