Professional Certificate in Multi-platform Media Purchasing

Name: Professional Certificate in Multi-platform Media Purchasing
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The Professional Certificate in Multi-platform Media Purchasing is a comprehensive course designed to equip learners with the essential skills needed to thrive in today's dynamic media landscape. This program focuses on the importance of effective media buying across various platforms, including digital, print, television, and radio.

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AboutThisCourse

In an era where digital advertising has become a $300 billion industry, the demand for media purchasing professionals has never been higher. This course provides learners with the knowledge and tools necessary to create successful multi-platform media campaigns, optimize ad spend, and analyze campaign performance. By the end of this course, learners will have gained a deep understanding of the media purchasing process, mastered the latest industry tools and techniques, and developed the critical thinking and problem-solving skills needed to advance their careers. Whether you're a marketing professional looking to expand your skillset or a recent graduate seeking to break into the industry, this course is an essential step towards success in the world of media purchasing.

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CourseDetails

• Introduction to Multi-platform Media Purchasing: Understanding the landscape, trends, and best practices in multi-platform media purchasing.
• Media Planning and Strategy: Developing effective media plans, setting goals and KPIs, and selecting the right platforms for your campaign.
• Audience Targeting and Segmentation: Identifying and reaching your target audience through data-driven segmentation and targeting strategies.
• Media Buying and Negotiation: Navigating the media buying process, including negotiating deals and contracts with media vendors.
• Programmatic Advertising: Leveraging programmatic platforms to automate media buying, improve efficiency, and increase ROI.
• Cross-platform Measurement and Analytics: Measuring and analyzing campaign performance across multiple platforms, and optimizing for better results.
• Emerging Media Trends and Technologies: Staying up-to-date with the latest trends and technologies in multi-platform media purchasing, including social media, video, and mobile.
• Ethical Considerations in Multi-platform Media Purchasing: Understanding and addressing ethical considerations, such as ad fraud, brand safety, and privacy concerns.
• Case Studies and Real-world Examples: Examining real-world examples and case studies to understand best practices and strategies in multi-platform media purchasing.

CareerPath

The Professional Certificate in Multi-platform Media Purchasing is a valuable credential for professionals seeking to expand their expertise in today's ever-evolving media landscape. This certificate program equips learners with the essential skills needed to excel in various roles, such as Digital Marketing Specialist, Media Planner, Marketing Analyst, Social Media Manager, and Content Marketing Specialist. As the demand for multi-platform media purchasing professionals grows in the UK, salaries in the industry have remained competitive. Digital Marketing Specialists in the UK typically earn a salary ranging from £28,000 to £42,000 per year, while Media Planners can earn between £25,000 and £38,000 annually. Marketing Analysts and Social Media Managers earn similar salaries, ranging from £25,000 to £36,000, and Content Marketing Specialists typically earn between £22,000 and £32,000 per year. The 3D Pie chart above provides a visual representation of the distribution of these roles in the industry. It highlights the Digital Marketing Specialist as the most prominent role, accounting for 35% of professionals in the field. Media Planners come in second, making up 25% of the industry, followed by Marketing Analysts (20%) and Social Media Managers (15%). Content Marketing Specialists represent the smallest segment, accounting for 5% of professionals in multi-platform media purchasing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MULTI-PLATFORM MEDIA PURCHASING

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London School of International Business (LSIB)

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05 May 2025

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