Undergraduate Certificate in Media Trading and Buying

Name: Undergraduate Certificate in Media Trading and Buying
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The Undergraduate Certificate in Media Trading and Buying is a comprehensive course that equips learners with essential skills for career advancement in the media industry. This program focuses on teaching the intricacies of media trading, buying, and planning, making it an ideal fit for individuals interested in media sales, advertising, or marketing roles.

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AboutThisCourse

In today's digital age, media trading and buying are critical components of any successful marketing strategy, leading to high industry demand for professionals with expertise in this area. This course covers the latest trends, tools, and techniques used in media trading and buying, providing learners with a competitive edge in the job market. By completing this certificate program, learners will gain a solid understanding of media trading and buying principles, enabling them to develop effective media campaigns, negotiate and purchase media, and analyze media performance data. As a result, they will be well-prepared to excel in various media-related roles and advance their careers in this exciting and dynamic field.

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CourseDetails

• Introduction to Media Trading and Buying
• Understanding Media Markets and Channels
• Media Planning and Strategy
• Media Buying Techniques
• Media Trading Metrics and Analytics
• Negotiating Media Contracts and Deals
• Digital Media Trading and Programmatic Advertising
• Media Fraud Detection and Prevention
• Cross-Platform Media Planning and Buying
• Ethics in Media Trading and Buying

CareerPath

Here's the perfect way to kickstart your career in media trading and buying with an Undergraduate Certificate. This data visualization showcases the job market trends for various roles related to media trading and buying in the UK. The 3D pie chart emphasizes the percentage distribution of different positions, highlighting the demand for each role. *Digital Media Specialist*: With a 35% share, digital media specialists are in high demand as they manage various aspects of digital marketing campaigns, including media buying and trading strategies. *Marketing Coordinator*: Coming in second, marketing coordinators (25%) play a vital role in implementing marketing plans, collaborating with media traders and buyers to ensure campaign success. *Social Media Analyst*: As a social media analyst (20%), you'll focus on analyzing data from social media platforms, helping businesses optimize their media trading and buying strategies. *Content Marketing Specialist*: Content marketing specialists (15%) create engaging content for various platforms to attract and retain audiences, complementing media trading and buying efforts. *SEO Specialist*: SEO specialists (5%) optimize websites and content for search engines, enabling higher visibility and traffic, which is essential for successful media trading and buying. This engaging 3D pie chart offers an inside look into the thriving job market for media trading and buying, making it an ideal starting point for your career.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN MEDIA TRADING AND BUYING

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London School of International Business (LSIB)

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05 May 2025

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