Professional Certificate in Programmatic Media Purchasing

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The Professional Certificate in Programmatic Media Purchasing is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly evolving digital advertising industry. This program focuses on programmatic media purchasing, an advanced method of buying digital advertising space that uses automated systems and algorithms to target specific audiences.

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AboutThisCourse

With the digital advertising industry projected to reach $517 billion by 2023, there is a growing demand for professionals with expertise in programmatic media purchasing. This course provides learners with hands-on experience using industry-leading programmatic platforms and tools, enabling them to develop a deep understanding of the complex programmatic ecosystem. By completing this course, learners will gain a competitive edge in the job market and be well-prepared to take on roles such as Programmatic Media Buyer, Digital Media Strategist, and Marketing Analytics Manager. This certificate course is an essential step for anyone looking to advance their career in digital advertising and stay ahead of the curve in this fast-paced industry.

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CourseDetails

• Introduction to Programmatic Media Purchasing
• Understanding Digital Advertising Ecosystem
• Programmatic Buying vs Traditional Media Buying
• Programmatic Media Purchasing Technologies
• Setting Up Programmatic Campaigns
• Targeting Strategies in Programmatic Media Purchasing
• Understanding and Optimizing Programmatic Metrics
• Data Privacy and Compliance in Programmatic Advertising
• Future Trends and Innovations in Programmatic Media Purchasing

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE IN PROGRAMMATIC MEDIA PURCHASING
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London School of International Business (LSIB)
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05 May 2025
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