Postgraduate Certificate in Bing Ads Certification

Name: Postgraduate Certificate in Bing Ads Certification
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The Postgraduate Certificate in Bing Ads Certification is a comprehensive course that provides learners with in-depth knowledge and skills in Bing Ads. This certification is critical for digital marketers as Bing holds the second-largest search engine market share, making it a crucial platform for reaching a broad audience.

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AboutThisCourse

This course covers key topics such as Bing Ads interface, campaign creation, optimization, and reporting. By completing this course, learners will be well-equipped to create and manage effective Bing Ads campaigns, thus increasing their value to potential employers. In today's digital age, the demand for skilled digital marketers is high and continues to grow. By earning this certification, learners will have a competitive edge in the job market and be on their way to a rewarding career in digital marketing.

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CourseDetails

• Unit 1: Introduction to Bing Ads Certification
• Unit 2: Bing Ads Platform Overview
• Unit 3: Setting Up and Managing Bing Ads Account
• Unit 4: Keyword Research and Campaign Structure
• Unit 5: Creating and Optimizing Ad Groups
• Unit 6: Writing Effective Bing Ad Copy
• Unit 7: Bing Ads Bidding Strategies
• Unit 8: Tracking and Reporting in Bing Ads
• Unit 9: Advanced Bing Ads Features and Best Practices
• Unit 10: Staying Updated with Bing Ads Updates and Trends

CareerPath

In the UK's thriving digital marketing landscape, professionals holding a Postgraduate Certificate in Bing Ads Certification can excel in various roles and reap an impressive range of salaries. With the increasing demand for digital marketing skills, it's essential to understand the job market trends, salary ranges, and skill requirements. As a Bing Ads Certified specialist, you'll be able to seize opportunities in various sectors, such as PPC (Pay-Per-Click) Specialist, Digital Marketing Manager, SEO (Search Engine Optimization) Specialist, Content Marketer, and Social Media Manager. Our 3D Pie chart presents the career opportunities in the UK's digital marketing industry, showcasing the percentage of professionals employed in each role. - **PPC Specialist**: With 45% of the market, PPC Specialists are the most sought-after professionals in the UK. They manage and optimize paid advertising campaigns on search engines and social media platforms. - **Digital Marketing Manager**: As a Bing Ads Certified professional, you can expect to find opportunities in managing digital marketing teams, accounting for 25% of the market. - **SEO Specialist**: A growing field, SEO Specialists focus on optimizing websites to improve organic search rankings, constituting 15% of the market. - **Content Marketer**: With 10% of the market, Content Marketers create engaging, SEO-optimized content for websites, social media, and email campaigns. - **Social Media Manager**: Making up 5% of the market, Social Media Managers handle brands' online presence, develop content strategies, and engage with audiences. Salary ranges for these roles vary depending on the level of experience, the size of the company, and the specific region in the UK. As a Bing Ads Certified professional, you can expect a competitive salary and an opportunity to advance your career in digital marketing. In conclusion, pursuing a Postgraduate Certificate in Bing Ads Certification is an excellent choice for professionals seeking a rewarding career in the ever-evolving digital marketing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN BING ADS CERTIFICATION

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London School of International Business (LSIB)

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05 May 2025

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