Professional Certificate in Teaching Google Ads

Name: Professional Certificate in Teaching Google Ads
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The Professional Certificate in Teaching Google Ads is a valuable course that provides learners with essential skills for digital marketing. This certificate course focuses on teaching the fundamentals of Google Ads, a critical tool for businesses looking to expand their online presence.

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AboutThisCourse

By becoming certified in Google Ads, learners demonstrate their expertise in creating, managing, and optimizing online advertising campaigns. With digital marketing on the rise, the demand for professionals with Google Ads skills is increasing. According to a report by Burning Glass Technologies, job postings requiring Google Ads skills have grown by 23% over the past few years. By completing this certificate course, learners will be well-equipped to meet this demand and advance their careers. Throughout the course, learners will gain hands-on experience in setting up and managing Google Ads campaigns. They will learn best practices for keyword research, ad creation, and bid management. Additionally, they will gain insights into campaign analytics and optimization strategies. With these skills, learners will be able to demonstrate their expertise and help businesses achieve their marketing goals.

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CourseDetails

• Unit 1: Introduction to Google Ads
• Unit 2: Google Ads Interface and Navigation
• Unit 3: Keyword Research and Selection
• Unit 4: Creating and Managing Ad Groups
• Unit 5: Designing Effective Google Ads
• Unit 6: Setting Up and Optimizing Ad Campaigns
• Unit 7: Bid Strategies and Budget Management
• Unit 8: Tracking and Measuring Performance with Google Analytics
• Unit 9: Advanced Google Ads Features and Best Practices
• Unit 10: Staying Updated with Google Ads Changes and Trends

CareerPath

The Google Ads job market is booming, with a variety of rewarding roles available for professionals who have honed their skills in this lucrative niche. This 3D pie chart offers a fascinating glimpse into the current landscape of Google Ads-related careers in the United Kingdom, illustrating the distribution of roles, salary ranges, and skill demand. The chart highlights four popular roles within the Google Ads ecosystem, each with its unique set of responsibilities and rewards: 1. **Google Ads Specialist**: Accounting for 45% of the market share, Google Ads Specialists are in high demand, managing various campaigns and optimizing them for maximum ROI. 2. **PPC Manager**: With 30% of the market share, PPC Managers skillfully allocate budgets, oversee multiple campaigns, and coordinate with various stakeholders. 3. **Digital Marketing Coordinator**: Claiming 15% of the market share, Digital Marketing Coordinators juggle various aspects of online marketing, including social media, email campaigns, and Google Ads management. 4. **SEO Specialist**: Representing the remaining 10% of the market share, SEO Specialists focus on optimizing websites and content to enhance their visibility in search engine rankings. By presenting this information in a visually appealing and interactive manner, our 3D pie chart allows aspiring professionals and employers alike to grasp the current trends and opportunities in the ever-evolving Google Ads job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN TEACHING GOOGLE ADS

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London School of International Business (LSIB)

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05 May 2025

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