Undergraduate Certificate in Global Product Positioning

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Undergraduate Certificate in Global Product Positioning In the globalized world, understanding product positioning on a global scale is crucial for business success. This undergraduate certificate program equips learners with the essential skills needed to excel in this area, meeting the rising industry demand for professionals who can effectively position products in the global market.

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AboutThisCourse

Throughout the course, learners will explore the principles and strategies of global product positioning, learning how to analyze market trends, conduct competitive research, and develop effective marketing plans. They will also gain hands-on experience in utilizing various tools and techniques for global product positioning, enhancing their employability and career advancement opportunities in a variety of industries. By completing this program, learners will be able to demonstrate their expertise in global product positioning, setting them apart as knowledgeable and skilled professionals in the competitive job market.

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โ€ข Global Product Positioning Fundamentals: Understanding the global market, product positioning strategies, and cultural considerations.
โ€ข Market Research for Global Product Positioning: Identifying target audiences, conducting market research, and analyzing global market trends.
โ€ข Competitive Analysis in Global Markets: Examining competitors, analyzing their strengths and weaknesses, and developing competitive positioning strategies.
โ€ข Branding for Global Products: Building and managing global brands, considering cultural nuances, and ensuring consistent brand messaging.
โ€ข Product Localization: Adapting products for different global markets, addressing language, cultural, and legal considerations.
โ€ข Global Pricing Strategies: Developing pricing strategies for global markets, considering cost structures, currency exchange rates, and market conditions.
โ€ข Distribution Channels for Global Products: Selecting and managing distribution channels in different regions, addressing logistical challenges, and building partnerships.
โ€ข Promotion Strategies for Global Products: Creating effective promotional campaigns, considering cultural differences, and utilizing various communication channels.
โ€ข Global Market Entry Strategies: Exploring various market entry options, including exports, licensing, franchising, joint ventures, and direct investment.
โ€ข Legal and Ethical Considerations in Global Product Positioning: Understanding international trade laws, intellectual property rights, and ethical considerations in global business practices.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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UNDERGRADUATE CERTIFICATE IN GLOBAL PRODUCT POSITIONING
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London School of International Business (LSIB)
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05 May 2025
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