Undergraduate Certificate in Pay-Per-Click Digital Marketing

Name: Undergraduate Certificate in Pay-Per-Click Digital Marketing
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The Undergraduate Certificate in Pay-Per-Click (PPC) Digital Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This course focuses on PPC, a critical aspect of digital marketing that involves targeted advertising and generating leads.

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AboutThisCourse

The demand for PPC experts is on the rise as businesses increasingly rely on digital marketing to reach their audience. This certificate course covers essential topics such as search engine optimization (SEO), Google Ads, Google Analytics, and social media advertising. Learners will gain hands-on experience in campaign planning, management, and optimization. The course emphasizes data-driven decision-making, ensuring that learners can measure and analyze the success of their campaigns. Upon completion, learners will have a solid understanding of PPC and be equipped with the skills to develop and manage successful PPC campaigns. This course is ideal for those looking to start a career in digital marketing or enhance their current skillset. With the ever-growing demand for PPC experts, this course offers learners a valuable opportunity to advance their careers in a high-growth industry.

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CourseDetails

• Understanding PPC Fundamentals
• Keyword Research and Analysis
• Crafting Compelling Ad Copy
• Google Ads and Bing Ads Platforms
• PPC Bid Management Strategies
• Conversion Tracking and Reporting
• Local and Mobile PPC Optimization
• Display and Video Advertising
• Remarketing and Retargeting Campaigns
• PPC Audits and Competitive Analysis

CareerPath

The undergraduate certificate in Pay-Per-Click (PPC) Digital Marketing is a valuable asset in today's digital world. With the increasing demand for online advertising and marketing, job opportunities in this field are on the rise. Let's take a closer look at the various roles and their popularity within the UK market, visualized through a 3D pie chart. As the chart demonstrates, PPC specialists hold the majority of positions in the UK market, accounting for 65% of the jobs. These professionals are responsible for creating, managing, and optimizing PPC campaigns across various platforms. As businesses continue to invest in online advertising, the demand for skilled PPC specialists remains high. Digital Marketing Managers take up 20% of the market share. These professionals oversee all marketing efforts, including PPC campaigns, SEO, content strategy, and social media marketing. Their role is to develop and implement a comprehensive digital marketing strategy to boost brand awareness and increase revenue. PPC Analysts and Freelance PPC Consultants make up the remaining 15% of the market. PPC Analysts focus on analyzing and interpreting data to optimize campaigns and improve ROI, while Freelance PPC Consultants work independently, assisting businesses with their PPC strategies and campaign management. In summary, the undergraduate certificate in PPC Digital Marketing offers a promising career path, with a variety of roles available for those interested in online advertising and marketing. As businesses continue to invest in digital marketing, the demand for skilled professionals in this field will only grow.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PAY-PER-CLICK DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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