Undergraduate Certificate in Competitive Analysis Techniques

Name: Undergraduate Certificate in Competitive Analysis Techniques
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The Undergraduate Certificate in Competitive Analysis Techniques is a comprehensive course designed to equip learners with the essential skills needed to excel in competitive market analysis. This certificate program emphasizes the importance of understanding market dynamics, identifying key competitors, and leveraging data-driven insights to gain a competitive edge.

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AboutThisCourse

In today's rapidly evolving business landscape, the ability to analyze and interpret market trends is increasingly vital for career advancement. This course caters to the growing industry demand for professionals who can effectively evaluate competitive intelligence and apply it to strategic decision-making processes. Throughout the program, learners will gain hands-on experience with various competitive analysis techniques, tools, and methodologies. They will develop a deep understanding of market research, competitive benchmarking, and strategic planning. By the end of the course, learners will be well-prepared to excel in roles such as market research analyst, business development specialist, or competitive intelligence analyst.

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CourseDetails

• Introduction to Competitive Analysis
• Understanding Market Dynamics
• Conducting Competitor Research
• SWOT Analysis and Its Applications
• Porter's Five Forces Analysis
• Ansoff Matrix and Growth Strategies
• BCG Matrix and Product Portfolio Management
• Competitive Intelligence Tools and Techniques
• Evaluating Competitive Advantage
• Case Studies in Competitive Analysis

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN COMPETITIVE ANALYSIS TECHNIQUES

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London School of International Business (LSIB)

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05 May 2025

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