Undergraduate Certificate in PPC for Digital Business

Name: Undergraduate Certificate in PPC for Digital Business
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The Undergraduate Certificate in PPC for Digital Business is a compact, industry-focused program designed to equip learners with the essential skills needed to thrive in digital marketing. With a particular emphasis on Pay-Per-Click (PPC) advertising, this course covers key concepts, strategies, and tools to help businesses optimize their online presence and revenue.

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AboutThisCourse

In an increasingly digital world, the demand for PPC specialists is at an all-time high. This course not only addresses this demand but also helps learners stand out in a competitive job market by providing hands-on experience with popular platforms such as Google Ads and Bing Ads. Through real-world examples, case studies, and projects, students will master the art of creating, managing, and optimizing PPC campaigns, making them invaluable assets to any organization. By the end of this course, learners will have developed a strong foundation in PPC best practices, gained practical experience in campaign management, and acquired a comprehensive understanding of digital marketing analytics. This knowledge will empower them to drive meaningful results, boost ROI, and accelerate their careers in the fast-paced, ever-evolving world of digital business.

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CourseDetails

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• Introduction to PPC (Pay-Per-Click) Advertising for Digital Business
• Keyword Research and Selection for PPC Campaigns
• Creating and Optimizing PPC Ads for Google Ads and Bing Ads
• Landing Page Optimization for PPC Campaigns
• Conversion Tracking and Analytics in PPC Campaigns
• Advanced PPC Strategies: Remarketing, RLSA, and Audience Targeting
• Budget Management and Bid Strategies in PPC Campaigns
• Local PPC and Google My Business for Digital Business
• PPC Campaign Analysis and Reporting

CareerPath

In the world of digital business and online marketing, there's a growing demand for professionals who specialize in pay-per-click (PPC) advertising. The Undergraduate Certificate in PPC for Digital Business is designed to prepare students for various roles in the industry, such as: - **PPC Specialist**: These professionals focus on managing and optimizing PPC campaigns on platforms like Google Ads and Facebook Ads. With an average salary range of £25,000 to £40,000 in the UK, PPC specialists are in high demand, making up 55% of the relevant job roles. - **Digital Marketing Specialist**: These experts oversee various aspects of an organization's digital marketing strategy, including content creation, social media management, and email marketing. As a versatile role, the demand for digital marketing specialists represents 30% of the job opportunities in this field. - **SEO Specialist**: While not directly related to PPC, search engine optimization (SEO) plays a crucial role in driving organic traffic to websites. SEO specialists optimize websites to rank higher in search engine results, accounting for 10% of the relevant roles. - **Social Media Specialist**: These professionals focus on managing a company's social media presence, developing content strategies, and engaging with the audience. Social media specialists make up the remaining 5% of the job opportunities in the digital business landscape. This Google Charts 3D pie chart visually represents the job market trends for individuals with an Undergraduate Certificate in PPC for Digital Business. With a transparent background and no added background color, the chart is responsive and adapts to different screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PPC FOR DIGITAL BUSINESS

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London School of International Business (LSIB)

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05 May 2025

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