Professional Certificate in Bing Ads for Digital Business

Name: Professional Certificate in Bing Ads for Digital Business
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The Professional Certificate in Bing Ads for Digital Business is a valuable course that focuses on paid advertising through Bing, a widely used search engine. This program emphasizes the importance of Bing Ads in digital marketing strategies and equips learners with essential skills to excel in their careers.

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AboutThisCourse

In an ever-evolving digital landscape, businesses demand professionals who can leverage various advertising platforms to reach broader audiences. By offering in-depth knowledge of Bing Ads, this course helps learners stand out in a competitive industry and cater to the needs of companies that allocate substantial budgets to Bing Ads campaigns. Throughout the course, learners master critical skills, such as creating and managing Bing Ads campaigns, optimizing ad performance, and analyzing campaign results. As a result, they become proficient in driving successful digital marketing initiatives and significantly contribute to business growth, making them highly attractive candidates for career advancement opportunities.

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CourseDetails

• Unit 1: Introduction to Bing Ads – Understanding the basics of Bing Ads, its benefits, and how it differs from other advertising platforms.
• Unit 2: Setting up a Bing Ads Account – Learn the step-by-step process of creating and configuring a Bing Ads account for your digital business.
• Unit 3: Keyword Research and Selection – Master the art of conducting effective keyword research and selecting the most relevant keywords for your Bing Ads campaigns.
• Unit 4: Creating Bing Ads Campaigns – Learn how to structure your campaigns, ad groups, and ads for optimal performance.
• Unit 5: Crafting Compelling Bing Ads – Understand the anatomy of a successful Bing ad and learn how to write ad copy that drives clicks and conversions.
• Unit 6: Bing Ads Bidding Strategies – Explore various bidding strategies and learn how to optimize your bids for maximum ROI.
• Unit 7: Bing Ads Targeting Options – Discover different targeting options such as location, device, and audience targeting to reach your ideal customers.
• Unit 8: Measuring and Optimizing Bing Ads Performance – Learn how to track your campaign performance, analyze key metrics, and implement optimization techniques for continuous improvement.
• Unit 9: Advanced Bing Ads Features – Dive into advanced features like ad extensions, automated rules, and audience networks to elevate your Bing Ads game.
• Unit 10: Bing Ads Best Practices and Case Studies – Explore best

CareerPath

The Professional Certificate in Bing Ads for Digital Business is an excellent choice for those looking to excel in the dynamic and competitive digital marketing landscape. With the growing importance of search engine advertising and Bing's significant market share, professionals with Bing Ads expertise are in high demand. In the UK, various roles require Bing Ads proficiency, including Bing Ads Specialist, Search Engine Marketing Manager, Digital Marketing Consultant (PPC Focused), and Paid Advertising Strategist. This 3D pie chart represents the job market trends for these roles, offering a visual perspective on their industry relevance. The chart showcases the following distribution of roles requiring Bing Ads skills: 1. Bing Ads Specialist: 40% 2. Search Engine Marketing Manager: 30% 3. Digital Marketing Consultant (PPC Focused): 20% 4. Paid Advertising Strategist: 10% These roles often come with attractive salary ranges, making the Professional Certificate in Bing Ads for Digital Business a valuable investment in your career. The growing demand for Bing Ads professionals highlights the importance of developing these skills and staying up-to-date in the ever-evolving digital marketing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN BING ADS FOR DIGITAL BUSINESS

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London School of International Business (LSIB)

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05 May 2025

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