Postgraduate Certificate in Persona Development Research

Name: Postgraduate Certificate in Persona Development Research
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The Postgraduate Certificate in Persona Development Research is a comprehensive course designed to equip learners with essential skills in persona development, a critical aspect of user-centered design. This course emphasizes the importance of understanding user needs, behaviors, and motivations to create effective and engaging products or services.

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AboutThisCourse

In today's competitive industry, there is a high demand for professionals who can develop accurate and insightful user personas to inform design decisions and drive business success. This course provides learners with the latest techniques and best practices in persona development research, enabling them to conduct thorough user research, analyze data, and create actionable personas. By completing this course, learners will gain a deep understanding of the importance of user-centered design and the role of personas in this process. They will develop essential skills in user research, data analysis, and persona creation, making them highly valuable to employers in various industries, including technology, marketing, and user experience design.

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CourseDetails

• Unit 1: Introduction to Persona Development Research
• Unit 2: Understanding Target Audiences and User Segmentation
• Unit 3: Creating Authentic Personas: Best Practices and Methodologies
• Unit 4: Data Collection Techniques for Persona Research
• Unit 5: Analyzing and Interpreting Persona Data
• Unit 6: Designing User-Centered Solutions with Personas
• Unit 7: Advanced Persona Development: Psychographics and Digital Behavior
• Unit 8: Implementing and Evaluating Persona-Driven Strategies
• Unit 9: Ethical Considerations in Persona Development Research
• Unit 10: Case Studies in Persona Development and User Experience

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN PERSONA DEVELOPMENT RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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