Professional Certificate in Email Marketing Growth Hacking
-- ViewingNowThe Professional Certificate in Email Marketing Growth Hacking is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving digital marketing landscape. This course emphasizes the importance of email marketing as a powerful and cost-effective tool to drive growth and customer engagement.
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โข Email List Building: Understanding the importance of building a quality email list, strategies for list growth, best practices for sign-up forms, and privacy compliance
โข Segmentation & Personalization: The role of segmentation and personalization in email marketing, creating customer segments, dynamic content and personalized emails
โข Content Strategy: Creating engaging and effective email content, crafting compelling subject lines, writing for different stages of the customer journey
โข Email Design: Design principles for email marketing, mobile-responsive design, creating visually appealing emails with HTML and templates
โข Deliverability & Analytics: Improving email deliverability, understanding key email metrics, A/B testing and optimization
โข Marketing Automation: Implementing marketing automation, setting up automated email campaigns, workflows and triggers
โข Integration with CRM: Integrating email marketing with CRM systems, leveraging customer data for personalized and targeted emails
โข Compliance & Ethics: Understanding legal requirements, email compliance, and ethical considerations in email marketing
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