Undergraduate Certificate in Measurement Concepts for Business

• Basic Statistics and Probability: This unit will cover the fundamental concepts of statistics and probability, which are essential for understanding various measurement concepts in business. Topics may include data collection methods, descriptive statistics, probability distributions, and statistical inference. • Quantitative Research Methods: This unit will delve into the various research methods used in quantitative research, focusing on the application of statistical techniques to measure business phenomena. Topics could include survey research, experimental design, and data analysis using statistical software. • Metrics and Measures in Marketing: This unit will explore the different metrics and measures used in marketing to evaluate marketing performance, customer satisfaction, and brand equity. Topics might include market research, customer lifetime value, and return on marketing investment. • Financial Statement Analysis: This unit will focus on the analysis of financial statements to measure a company's financial performance. Topics could include financial ratios, vertical and horizontal analysis, and cash flow analysis. • Business Intelligence and Analytics: This unit will examine the role of business intelligence and analytics in measuring and managing business performance. Topics may include data warehousing, data mining, predictive analytics, and visualization techniques. • Operations Management Metrics: This unit will cover the various metrics used in operations management to measure efficiency, quality, and productivity. Topics might include inventory management, supply chain management, and lean manufacturing. • Human Resource Metrics: This unit will explore the different metrics used in human resources to measure employee performance, engagement, and turnover. Topics could include employee satisfaction surveys, performance appraisals, and employee retention strategies. • Performance Measurement and Management: This unit will focus on the development and implementation of performance measurement systems to manage business performance. Topics may include the balanced scorecard, key performance indicators, and performance management frameworks. • Business Research Methods: This unit will provide a comprehensive overview of research methods used in business research. Topics could include research design, data collection methods, data analysis techniques, and research ethics.