Professional Certificate in Marketing Research Design
-- ViewingNowThe Professional Certificate in Marketing Research Design is a comprehensive course that equips learners with the essential skills required to design and implement effective marketing research studies. In today's data-driven world, marketing research has become increasingly important for businesses to make informed decisions and gain a competitive edge.
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โข Research Design Basics: Understanding the fundamentals of marketing research design, including the importance of research objectives, different research designs, and the role of research in marketing decision-making.
โข Sampling Techniques: Learning about probability and non-probability sampling methods, sampling frames, and how to determine appropriate sample sizes.
โข Questionnaire Design: Understanding the principles of questionnaire design, including question types, response formats, and ways to minimize response bias and improve questionnaire completion rates.
โข Data Collection Methods: Exploring various data collection methods, including surveys, interviews, observation, and secondary data sources.
โข Data Analysis Techniques: Learning about statistical analysis techniques, including descriptive statistics, inferential statistics, and data visualization methods.
โข Data Interpretation and Reporting: Understanding how to interpret and report research findings, including how to communicate research results to stakeholders and make recommendations for marketing strategy.
โข Ethical Considerations in Marketing Research: Learning about the ethical considerations involved in marketing research, including informed consent, confidentiality, and data privacy.
โข Market Segmentation and Targeting: Understanding the principles of market segmentation and targeting, including how to segment markets, identify target segments, and develop marketing strategies for specific segments.
โข Research Project Management: Learning about project management principles and how to manage marketing research projects from start to finish, including developing research proposals, managing project timelines and budgets, and ensuring quality control.
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