Postgraduate Certificate in Marketing Measurement Research
-- ViewingNowThe Postgraduate Certificate in Marketing Measurement Research is a comprehensive course designed to equip learners with advanced skills in marketing data analysis and research. In today's data-driven world, there is an increasing demand for professionals who can interpret marketing data and provide actionable insights.
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โข Marketing Analytics Foundations: Understanding of key marketing metrics, data analysis techniques, and statistical methods.
โข Digital Marketing Measurement: Measuring and analyzing digital marketing campaigns, including SEO, SEM, and social media.
โข Customer Relationship Management (CRM) Analytics: Analyzing customer data to improve customer acquisition, retention, and loyalty.
โข Marketing Attribution Modeling: Techniques for attributing conversions and sales to specific marketing channels and campaigns.
โข Predictive Analytics for Marketing: Using predictive modeling techniques to forecast marketing outcomes and optimize marketing strategies.
โข Marketing Mix Modeling: Analyzing the impact of marketing mix elements (product, price, place, promotion) on sales and market share.
โข Experimental Design and Testing in Marketing: Designing and implementing experiments to test marketing hypotheses and measure the effectiveness of marketing interventions.
โข Data Visualization for Marketing Research: Techniques for presenting marketing data and insights in a clear and compelling way.
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