Postgraduate Certificate in Email Deliverability Methods
-- ViewingNowThe Postgraduate Certificate in Email Deliverability Methods is a comprehensive course designed to equip learners with advanced skills in email deliverability. This certification program focuses on teaching best practices in email deployment, list management, and subscriber engagement, ensuring that your emails reach the intended recipients and avoid spam folders.
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โข Email Deliverability Fundamentals — Understanding the basics of email deliverability, including key concepts, common challenges, and best practices. โข Email Infrastructure — Exploring the technical aspects of email delivery, including email servers, DNS settings, and authentication methods. โข Email Content & Design — Learning how email content and design can impact deliverability, including how to optimize subject lines, email templates, and calls-to-action. โข Email List Management — Understanding the importance of proper list management for email deliverability, including list segmentation, list cleaning, and list building strategies. โข Deliverability Metrics — Analyzing key deliverability metrics, such as bounce rates, spam complaints, and open rates, to improve email performance. โข Anti-Spam Laws — Complying with anti-spam laws, such as CAN-SPAM, GDPR, and CASL, to ensure legal compliance and avoid penalties. โข Email Delivery Services — Evaluating email delivery services, such as ESPs and SMTP providers, to optimize email delivery and maximize ROI. โข Deliverability Testing — Testing email deliverability using tools and techniques, such as seed lists, inbox placement tests, and spam filter tests. โข Deliverability Trends — Staying up-to-date with the latest deliverability trends and industry news, including best practices for mobile optimization, dark mode, and AI-powered spam filters.
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