Graduate Certificate in YouTube Shopping Ads
-- ViewingNowThe Graduate Certificate in YouTube Shopping Ads is a comprehensive course designed to meet the growing industry demand for experts in digital marketing and e-commerce. This program equips learners with essential skills to create and manage effective YouTube shopping ads, a critical aspect of modern marketing strategies.
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โข Unit 1: Introduction to YouTube Shopping Ads โ Understanding the basics of YouTube Shopping Ads, their benefits, and how they can help businesses increase sales and conversions.
โข Unit 2: Setting Up YouTube Shopping Ads โ Learning how to set up a Merchant Center account, link it to Google Ads, and create a YouTube Shopping Ad campaign.
โข Unit 3: Creating Effective Product Feeds โ Discovering how to create high-quality product feeds that meet YouTube Shopping Ads requirements and attract potential customers.
โข Unit 4: Targeting Strategies for YouTube Shopping Ads โ Exploring various targeting options available in YouTube Shopping Ads, including audience targeting, interest targeting, and remarketing.
โข Unit 5: Creating Engaging Video Content โ Learning how to create engaging and high-quality video content that resonates with the target audience and drives sales.
โข Unit 6: Optimizing YouTube Shopping Ads for Maximum ROI โ Discovering how to optimize YouTube Shopping Ads campaigns for maximum return on investment (ROI) through bid management, ad scheduling, and performance tracking.
โข Unit 7: Analyzing and Measuring Success with YouTube Shopping Ads โ Learning how to analyze and measure the success of YouTube Shopping Ads campaigns using various metrics and tools.
โข Unit 8: Scaling YouTube Shopping Ads for Large Inventories โ Discovering how to scale YouTube Shopping Ads campaigns for large inventories through automation, dynamic remarketing, and other advanced strategies.
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