Professional Certificate in Product Positioning and Branding Strategy
-- ViewingNowThe Professional Certificate in Product Positioning and Branding Strategy is a comprehensive course designed to empower learners with the essential skills to excel in product branding and positioning. In today's competitive business landscape, the ability to differentiate products and create strong brand identities is crucial for business success and career growth.
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โข Product Positioning: Fundamentals and Best Practices
โข Understanding Your Target Market and Buyer Personas
โข Competitive Analysis and Market Differentiation
โข Crafting a Unique Selling Proposition (USP)
โข Product Branding: Establishing Identity and Values
โข Visual Branding Elements and Guidelines
โข Building and Executing a Branding Strategy
โข Integrating Product Positioning with Marketing and Sales Strategies
โข Measuring and Optimizing Brand Performance
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