Graduate Certificate in Cognitive Psychology in Craft Beer Industry
-- ViewingNowThe Graduate Certificate in Cognitive Psychology in Craft Beer Industry is a unique course that bridges the gap between academic psychology and the rapidly growing craft beer industry. This program's importance lies in its innovative approach to understanding consumer behavior, preferences, and decision-making processes in the context of craft beer consumption.
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GBP £ 140
GBP £ 202
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โข Cognitive Psychology Fundamentals: An introduction to the key principles and concepts of cognitive psychology, including perception, attention, memory, and thinking.
โข Beer Sensory Perception: Examining the role of cognitive psychology in the sensory perception of beer, including taste, aroma, and appearance.
โข Cognitive Processes in Beer Tasting: Understanding the cognitive processes involved in beer tasting, including attention, memory, and decision-making.
โข Beer and Memory: Investigating the relationship between beer and memory, including how memory influences beer preferences and brand recognition.
โข Cognitive Biases in the Craft Beer Industry: Exploring the impact of cognitive biases on decision-making in the craft beer industry, including confirmation bias, anchoring bias, and availability bias.
โข Psychology of Beer Branding and Marketing: Examining the psychological principles behind effective beer branding and marketing strategies, including brand recognition, consumer behavior, and emotions.
โข Behavioral Economics in the Craft Beer Industry: Understanding the principles of behavioral economics and their application in the craft beer industry, including pricing strategies, product placement, and consumer decision-making.
โข Cognitive Psychology of Beer and Well-being: Investigating the relationship between beer consumption and well-being, including the effects of beer on mood, stress, and social connections.
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