Postgraduate Certificate in GDPR in Email Marketing
-- ViewingNowThe Postgraduate Certificate in GDPR in Email Marketing is a vital course for professionals seeking to excel in data-driven marketing. This certificate focuses on GDPR compliance, ensuring marketers can operate ethically and legally within the EU.
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โข Unit 1: Introduction to GDPR & Email Marketing – Understanding the basics of GDPR and its impact on email marketing, including key definitions and compliance requirements.
โข Unit 2: GDPR Principles & Data Protection – Exploring the core principles of GDPR, data protection, and privacy, and their application to email marketing.
โข Unit 3: Consent & Legitimate Interests in Email Marketing – Examining the concepts of consent and legitimate interests as the lawful bases for email marketing.
โข Unit 4: Data Subject Rights & Email Marketing – Investigating the rights of data subjects and their implications for email marketers, including access, rectification, erasure, and objection.
โข Unit 5: Data Processing & Email Marketing – Understanding the role of data processors and controllers, and the responsibilities associated with data processing in email marketing.
โข Unit 6: Data Security & Email Marketing – Learning about best practices for data security in email marketing, including encryption, access control, and breach notification.
โข Unit 7: Privacy Impact Assessments & Email Marketing – Exploring the purpose, scope, and benefits of conducting privacy impact assessments for email marketing initiatives.
โข Unit 8: Children's Data & Email Marketing – Examining the unique considerations and requirements for handling children's data in email marketing.
โข Unit 9: International Data Transfers & Email Marketing – Understanding the legal frameworks and best practices for transferring personal data internationally in email marketing.
โข Unit 10: GDPR Compliance & Continuous Improvement in Email Marketing – Exploring the ongoing commitment to GDPR compliance, including monitoring, reporting, and continuous improvement.
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