Undergraduate Certificate in Employer Branding Analysis
-- ViewingNowThe Undergraduate Certificate in Employer Branding Analysis is a comprehensive course designed to equip learners with the essential skills required to excel in employer branding and talent acquisition. This certificate program emphasizes the importance of building a strong employer brand to attract and retain top talent, thereby driving business success.
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โข Understanding Employer Branding – defining employer brand, its impact on talent attraction and retention, and the benefits of a strong employer brand.
โข Employer Value Proposition (EVP) Development – identifying unique selling points, creating a compelling EVP, and aligning it with organizational culture and business goals.
โข Competitor Employer Brand Analysis – researching competitor employer brands, evaluating their strengths and weaknesses, and leveraging findings for differentiation.
โข Employer Branding Strategy – developing an effective employer branding strategy, setting measurable objectives, and selecting appropriate channels and tactics.
โข Internal Employer Branding – engaging current employees in the employer brand, fostering a positive employee experience, and leveraging employee advocacy.
โข External Employer Branding – showcasing the employer brand to external audiences, utilizing marketing and recruitment channels, and monitoring online presence.
โข Metrics & Analytics in Employer Branding – tracking key performance indicators (KPIs), measuring the effectiveness of the employer brand, and adjusting strategies based on data.
โข Legal & Ethical Considerations in Employer Branding – understanding legal requirements, best practices, and ethical considerations when developing and promoting employer brands.
โข Crisis Management for Employer Branding – preparing for and managing potential employer branding crises, and restoring a positive reputation.
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