Postgraduate Certificate in Pricing Strategy for Market Leaders
-- ViewingNowThe Postgraduate Certificate in Pricing Strategy for Market Leaders is a comprehensive course that equips learners with essential skills for career advancement in pricing and revenue management. This certificate course emphasizes the importance of strategic pricing in today's highly competitive marketplace, providing a solid understanding of pricing theories and frameworks, and their practical application in real-world business scenarios.
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• Price Theory and Fundamentals
• Value Proposition and Customer Perceived Value
• Pricing Models and Strategies
• Cost-Plus and Value-Based Pricing
• Price Sensitivity and Elasticity
• Pricing Psychology and Consumer Behavior
• Pricing Analytics and Data-Driven Decision Making
• Competitive Pricing and Market Analysis
• Pricing Communication and Marketing Mix Integration
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