Postgraduate Certificate in AI-Enhanced Media Planning
-- ViewingNowThe Postgraduate Certificate in AI-Enhanced Media Planning is a career-advancing course that equips learners with essential skills in AI integration for media planning. This program is crucial in today's digital age, where AI technologies are revolutionizing media planning and strategy.
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โข Unit 1: Introduction to AI & Media Planning
โข Unit 2: AI Fundamentals: Machine Learning, Deep Learning, and Neural Networks
โข Unit 3: Data Analysis for AI-Enhanced Media Planning
โข Unit 4: AI Algorithms in Media Strategy: Audience Segmentation, Targeting, and Personalization
โข Unit 5: AI-Driven Media Buying and Optimization
โข Unit 6: AI Tools and Platforms for Media Planning
โข Unit 7: Ethical Considerations in AI-Enhanced Media Planning
โข Unit 8: Future Trends: AI and the Evolving Media Landscape
โข Unit 9: Case Studies: AI Successes and Challenges in Media Planning
โข Unit 10: Capstone Project: Designing an AI-Enhanced Media Plan
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