Graduate Certificate in SPSS for Market Differentiation
-- ViewingNowThe Graduate Certificate in SPSS for Market Differentiation is a powerful course designed to equip learners with the essential skills needed to excel in data analysis and market differentiation. This certificate program is critical for professionals in various industries, including marketing, market research, and business intelligence.
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โข Introduction to SPSS: Overview of SPSS, its features, and applications in market differentiation.
โข Data Management: Importing, cleaning, and transforming data for analysis in SPSS.
โข Descriptive Statistics: Measures of central tendency, dispersion, and association for numerical data.
โข Inferential Statistics: Hypothesis testing, confidence intervals, and correlation analysis.
โข Regression Analysis: Simple and multiple linear regression for predicting market trends.
โข Factor Analysis: Extracting latent variables and reducing data dimensionality.
โข Discriminant Analysis: Identifying group membership and differentiating markets.
โข Cluster Analysis: Segmenting markets based on similarities and differences.
โข Chi-Square Tests: Testing associations and independence between categorical variables.
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