Undergraduate Certificate in Consumer Perception for Product Design
-- ViewingNowThe Undergraduate Certificate in Consumer Perception for Product Design is a comprehensive course that equips learners with essential skills to understand consumer behavior and preferences. This certificate course highlights the importance of consumer perception in product design, teaching learners how to create products that not only meet but exceed consumer expectations.
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โข Consumer Behavior: Understanding consumer decision-making processes, consumer needs, and factors influencing consumer choices.
โข Market Research Methods: Techniques for gathering and analyzing consumer data, including surveys, focus groups, and observational studies.
โข Psychological Principles in Product Design: Utilizing psychological concepts, such as perception, motivation, and learning, in product design.
โข Human-Centered Design: Designing products that meet the needs and desires of users, through empathy, ideation, and prototyping.
โข Usability Testing: Evaluating the usability and user experience of products, including heuristics, think-aloud protocols, and user interviews.
โข Branding and Identity Design: Developing a consistent and recognizable brand identity through product design, packaging, and marketing materials.
โข Product Lifecycle Management: Managing the entire lifecycle of a product, from conception and design to manufacturing, distribution, and disposal.
โข Sustainable Design Practices: Designing products that minimize environmental impact, conserve resources, and promote sustainability.
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