Graduate Certificate in Sustainable Lifecycle Marketing
-- ViewingNowThe Graduate Certificate in Sustainable Lifecycle Marketing is a cutting-edge program that addresses the growing demand for sustainable business practices. This course imparts critical skills in developing marketing strategies focused on a product's entire lifecycle, from design and production to disposal and recycling.
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โข Sustainability Fundamentals: Understanding the principles of sustainability and their application in marketing
โข Lifecycle Assessment: Evaluating the environmental impact of products and services throughout their lifecycle
โข Sustainable Marketing Strategies: Developing and implementing marketing plans that prioritize sustainability
โข Green Branding and Communications: Creating and managing eco-friendly brand identities and messaging
โข Circular Economy: Exploring the concept of a circular economy and its role in sustainable marketing
โข Stakeholder Engagement: Engaging with various stakeholders, including customers, suppliers, and communities, to promote sustainability
โข Sustainable Supply Chain Management: Managing supply chains to minimize environmental impact and maximize sustainability
โข Measurement and Reporting: Tracking and reporting the environmental and social performance of marketing initiatives
โข Ethical Considerations: Examining ethical issues related to sustainable marketing and responsible business practices
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