Undergraduate Certificate in Strategic Test Marketing
-- ViewingNowThe Undergraduate Certificate in Strategic Test Marketing is a comprehensive course designed to equip learners with essential skills in test marketing strategies. This certificate program highlights the importance of data-driven decision-making and strategic planning in product marketing, making it highly relevant in today's data-centric business world.
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โข Test Marketing Fundamentals: Introduction to test marketing, objectives, benefits, and types of test marketing.
โข Market Research: Understanding the role of market research in test marketing, data collection methods, and analysis techniques.
โข Product Development: Designing and developing products for test marketing, product life cycle, and product testing.
โข Consumer Behavior: Understanding consumer behavior, purchasing decisions, and how to influence consumer preferences.
โข Marketing Strategy: Developing marketing strategies for test marketing, pricing, promotion, and distribution.
โข Advertising Testing: Techniques for testing advertising messages, media selection, and creative strategies.
โข Sales Forecasting: Understanding the role of sales forecasting in test marketing, forecasting methods, and accuracy.
โข Data Analysis: Analyzing data collected from test marketing, statistical analysis techniques, and interpretation.
โข Marketing Metrics: Understanding marketing metrics, key performance indicators, and return on investment.
โข Marketing Plan: Creating a comprehensive marketing plan, implementation strategies, and evaluation techniques.
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