Graduate Certificate in Technical SEO Business Techniques
-- ViewingNowThe Graduate Certificate in Technical SEO Business Techniques is a comprehensive course designed to equip learners with essential skills for career advancement in the dynamic field of Search Engine Optimization (SEO). This program is crucial for professionals seeking to stay updated with the latest industry trends and techniques, as it covers critical areas like website optimization, crawl ability, indexing, and technical SEO strategy.
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GBP £ 140
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โข Technical SEO Audit: In this unit, students will learn how to conduct a comprehensive technical SEO audit to identify and fix issues that may be affecting a website's search engine rankings. Topics covered will include website architecture, URL structure, internal linking, and crawlability.
โข On-page Optimization: This unit will focus on optimizing website content and HTML code for search engines. Students will learn about keyword research, meta tags, header tags, and anchor text, as well as how to create SEO-friendly URLs and structure content for maximum visibility.
โข Mobile Optimization: In this unit, students will learn about the importance of mobile optimization for technical SEO. Topics covered will include responsive design, mobile-first indexing, and mobile-specific optimization techniques such as AMP (Accelerated Mobile Pages).
โข Site Speed Optimization: This unit will cover the importance of site speed for technical SEO and how to optimize website performance for faster load times. Topics covered will include caching, image optimization, code minification, and server optimization.
โข Structured Data: In this unit, students will learn about the importance of structured data for technical SEO and how to implement it on their website. Topics covered will include schema markup, rich snippets, and rich cards.
โข International SEO: This unit will cover the basics of international SEO and how to optimize websites for multiple languages and regions. Topics covered will include hreflang tags, geo-targeting, and localization.
โข Analytics and Reporting: In this unit, students will learn how to use analytics tools to measure and report on the success of their technical SEO efforts. Topics covered will include Google Analytics, Google Search Console, and other popular SEO tools.
โข Advanced Technical SEO: This unit will cover advanced technical SEO topics such as log file analysis, JavaScript rendering, and server-side rendering. Students will also learn about emerging trends in technical SEO and how to stay up-to-date with the latest best practices.
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