Graduate Certificate in Business Writing for PR Professionals
-- ViewingNowThe Graduate Certificate in Business Writing for PR Professionals is a specialized course designed to enhance the writing skills of PR professionals. In an era where clear and concise communication is paramount, this certificate course empowers learners with the essential skills to excel in their careers.
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GBP £ 140
GBP £ 202
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Here are the essential units for a Graduate Certificate in Business Writing for PR Professionals:
• Business Writing Fundamentals: learn the essential principles and techniques of effective business writing, including clarity, brevity, and audience analysis
• PR Writing: master the art of writing press releases, media advisories, pitch letters, and other key PR documents, while also learning how to tailor messages to different media outlets and audiences
• Technical Writing for Business: gain the skills needed to write clear, concise, and accurate technical documents, such as user manuals, product spec sheets, and white papers
• Writing for Digital Channels: learn how to write effective digital content, including email campaigns, social media posts, and web copy, with a focus on SEO best practices and user experience
• Crisis Communications: develop the skills needed to write clear, concise, and effective crisis communications materials, including holding statements, Q&As, and social media posts, while also learning how to manage communication in high-pressure situations
• Strategic Writing for PR: learn how to develop and implement a strategic writing plan that aligns with business goals and objectives, while also measuring and analyzing the effectiveness of writing efforts.
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