Postgraduate Certificate in B2B Sales Planning
-- ViewingNowThe Postgraduate Certificate in B2B Sales Planning is a comprehensive course, designed to empower learners with critical skills for success in the dynamic Business-to-Business (B2B) sales industry. This course emphasizes the importance of strategic planning, customer relationship management, and data-driven decision making in B2B sales.
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โข B2B Sales Fundamentals: Understanding the basics of Business-to-Business (B2B) sales, including key differences from Business-to-Consumer (B2C) sales, sales cycles, and buyer personas. โข Strategic Sales Planning: Developing and implementing effective sales strategies, setting sales objectives, and analyzing market trends for B2B sales planning. โข Target Account Selection: Identifying and selecting high-value target accounts, understanding their needs, and building relationships with key decision-makers. โข Sales Forecasting and Analysis: Utilizing data analysis and forecasting techniques to predict sales performance, identify trends, and adjust sales strategies accordingly. โข Sales Enablement and Training: Providing sales teams with the necessary tools, resources, and training to effectively engage with prospects and close deals. โข Sales Process Optimization: Analyzing and optimizing the sales process to increase efficiency, reduce sales cycles, and improve win rates. โข Sales Technology and Automation: Leveraging technology and automation to streamline sales processes, improve lead generation, and enhance sales performance. โข Sales Performance Metrics and KPIs: Understanding and tracking key sales performance metrics and KPIs, such as conversion rates, average deal size, and sales cycle length. โข Negotiation and Closing Techniques: Mastering effective negotiation and closing techniques to maximize sales revenue and profitability. โข Sales Management and Leadership: Developing leadership skills, managing sales teams, and creating a positive sales culture to drive long-term success.
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