Undergraduate Certificate in Strategic Marketing for Virtual Reality Games

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The Undergraduate Certificate in Strategic Marketing for Virtual Reality Games is a comprehensive course designed to equip learners with essential skills for career advancement in the gaming industry. This certificate program emphasizes the importance of strategic marketing in the virtual reality (VR) gaming sector, an industry that is projected to reach over $62 billion by 2027.

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Through this course, learners will gain a solid understanding of VR technology, marketing principles, and consumer behavior in gaming. They will develop the ability to create effective marketing strategies that cater to the unique needs of VR gamers, thereby increasing the market share and profitability of gaming companies. With a focus on practical applications, this course provides learners with hands-on experience in designing and implementing marketing campaigns for VR games. Upon completion, learners will be equipped with a portfolio of work, showcasing their skills and knowledge in strategic marketing for VR games, making them highly attractive to potential employers in this rapidly growing industry.

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โ€ข Introduction to Strategic Marketing: Understanding the fundamental principles of marketing, market research, and customer analysis.
โ€ข Virtual Reality (VR) Technology: Exploring the history, development, and applications of VR technology in the gaming industry.
โ€ข Market Segmentation and Targeting: Identifying and understanding different market segments, and selecting the most profitable target market for VR games.
โ€ข VR Game Development: Learning the basics of VR game development, including design, programming, and testing.
โ€ข Branding and Positioning in VR: Developing a strong brand identity and positioning strategy for VR games.
โ€ข Digital Marketing for VR Games: Utilizing digital marketing channels such as social media, email marketing, and content marketing to promote VR games.
โ€ข VR Game Monetization Strategies: Exploring different monetization models for VR games, including subscription-based, freemium, and pay-to-win.
โ€ข Measurement and Analytics for VR Games: Analyzing data to measure the success of VR game marketing campaigns and make data-driven decisions.
โ€ข Ethics and Regulations in VR Marketing: Understanding the ethical considerations and regulations surrounding VR marketing.

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UNDERGRADUATE CERTIFICATE IN STRATEGIC MARKETING FOR VIRTUAL REALITY GAMES
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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