Undergraduate Certificate in Budgeting for Media Buying

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The Undergraduate Certificate in Budgeting for Media Buying is a specialized course designed to equip learners with essential skills in media buying and budgeting. This program emphasizes the importance of effective budgeting in media buying, a critical aspect of marketing that involves planning, negotiating, and purchasing media space and time to promote a product or service.

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In today's fast-paced and competitive business environment, companies are looking for professionals who can help them make informed decisions about their media buying strategies. This course is designed to meet that demand, providing learners with the knowledge and skills needed to analyze media audiences, evaluate media options, and develop and manage media buying budgets. By completing this course, learners will be equipped with the essential skills needed to advance their careers in media buying, advertising, marketing, and related fields. They will have a deep understanding of the media buying process, from research and planning to negotiation and execution, and will be able to apply that knowledge to real-world scenarios, making them valuable assets to any organization.

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โ€ข Introduction to Media Buying and Budgeting
โ€ข Understanding Media Channels: Digital vs Traditional
โ€ข Setting Media Buying Objectives and KPIs
โ€ข Allocating Budget for Media Buying: Basics and Strategies
โ€ข Media Math: Calculating Costs and ROI
โ€ข Negotiating Media Deals: Best Practices
โ€ข Media Planning Tools and Software
โ€ข Performance Tracking and Optimization
โ€ข Case Studies: Real-World Media Buying Budgeting

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
UNDERGRADUATE CERTIFICATE IN BUDGETING FOR MEDIA BUYING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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