Professional Certificate in Product Strategic Planning
-- ViewingNowThe Professional Certificate in Product Strategic Planning is a comprehensive course designed to empower learners with essential skills for career advancement in product management. This course emphasizes the importance of strategic planning in product development, teaching learners how to align product strategy with company goals and customer needs.
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โข Product Strategy Fundamentals: Understanding the basics of product strategy, its role in product development, and how to align it with company goals.
โข Market Research and Analysis: Identifying and analyzing target markets, competitors, and market trends to inform product strategy.
โข Customer Segmentation and Profiling: Techniques for segmenting and understanding customer needs, preferences, and behaviors to drive product strategy.
โข Product Vision and Roadmapping: Creating a compelling product vision and roadmap, including prioritization and sequencing of features and initiatives.
โข Go-to-Market Strategy: Planning for product launch, including positioning, messaging, and channel strategy.
โข Metrics and Analytics: Measuring and tracking product success, including key performance indicators (KPIs) and data analysis.
โข Collaboration and Communication: Working effectively with cross-functional teams, executives, and stakeholders to drive product strategy and execution.
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