Postgraduate Certificate in Digital Campaign Planning
-- ViewingNowThe Postgraduate Certificate in Digital Campaign Planning is a comprehensive course designed to empower learners with the skills necessary to thrive in today's digital marketing landscape. This course is of paramount importance as businesses increasingly shift their marketing efforts towards digital channels.
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GBP £ 140
GBP £ 202
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โข Digital Campaign Planning Fundamentals: Understanding the basics of digital campaign planning, including setting objectives, target audience analysis, and campaign strategy development.
โข Digital Channels and Platforms: Exploring various digital channels and platforms, such as social media, email marketing, search engine marketing, and programmatic advertising.
โข Data Analysis for Digital Campaigns: Learning how to analyze data to measure the effectiveness of digital campaigns, including using tools such as Google Analytics and social media analytics.
โข Content Strategy for Digital Campaigns: Developing a content strategy that aligns with the overall campaign objectives, including creating engaging and relevant content for the target audience.
โข Digital Campaign Execution: Understanding the practical aspects of executing a digital campaign, including setting up campaigns on different platforms, creating ad copy and visuals, and managing budgets.
โข Digital Campaign Optimization: Learning how to optimize digital campaigns for better performance, including A/B testing, audience segmentation, and bid management.
โข Digital Campaign Reporting and Analysis: Analyzing campaign performance data to provide insights and recommendations for future campaigns, including creating detailed reports for stakeholders.
โข Digital Ethics and Compliance: Understanding the ethical considerations and legal requirements of digital campaign planning, including data privacy, ad disclosures, and accessibility.
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