Graduate Certificate in Engineering in Email Marketing
-- ViewingNowThe Graduate Certificate in Engineering in Email Marketing is a focused course designed to equip learners with the essential skills for successful email marketing campaigns. In today's digital age, email marketing remains a critical component of any comprehensive marketing strategy.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including its importance, benefits, and best practices.
โข Email List Building: Strategies for building high-quality email lists, including opt-in forms, lead magnets, and content upgrades.
โข Email Campaign Management: Planning, creating, and managing effective email campaigns, including automation, segmentation, and analysis.
โข Email Design and Content Creation: Designing and writing persuasive and engaging email content, including subject lines, calls-to-action, and visuals.
โข Deliverability and Compliance: Ensuring email deliverability, avoiding spam filters, and complying with email marketing regulations, such as CAN-SPAM and GDPR.
โข Measurement and Analytics: Tracking and analyzing email marketing metrics, such as open rates, click-through rates, and conversions, to optimize campaigns.
โข Email Marketing Platforms: Familiarity with popular email marketing platforms, such as Mailchimp, Constant Contact, and SendGrid, including their features, benefits, and limitations.
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