Undergraduate Certificate in Engineering in Branding
-- ViewingNowThe Undergraduate Certificate in Engineering in Branding is a career-oriented course designed to meet the growing industry demand for branding specialists with technical skills. This certificate program equips learners with essential skills in brand development, management, and marketing, making them highly attractive to employers in various industries.
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โข Brand Development: Foundations of Branding, Brand Identity, Brand Positioning, Brand Strategy
โข Visual Identity Design: Logo Design, Color Theory, Typography, Graphic Design Principles
โข Marketing Communications: Advertising, Public Relations, Direct Marketing, Digital Marketing
โข Brand Management: Brand Equity, Reputation Management, Brand Extension, Licensing
โข Consumer Behavior: Understanding Consumers, Customer Segmentation, Target Marketing, Buyer Decision Process
โข Market Research: Quantitative and Qualitative Research, Market Analysis, Competitive Analysis, Trend Analysis
โข Legal & Ethical Issues in Branding: Trademark Law, Copyright Law, Advertising Standards, Ethical Marketing Practices
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