Postgraduate Certificate in Social Media Sales Strategies
-- ViewingNowThe Postgraduate Certificate in Social Media Sales Strategies is a comprehensive course designed to equip learners with the essential skills needed to excel in today's digital marketing landscape. With a focus on social media sales strategies, this course covers key topics such as social media analytics, content marketing, and social media advertising, providing learners with a well-rounded understanding of how to leverage social media for sales success.
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โข Social Media Sales Fundamentals – Understanding the social media landscape, the role of social media in sales, and how to develop a social selling strategy.
โข Building a Personal Brand on Social Media – Developing a professional and authentic online presence to attract potential customers and build relationships.
โข Identifying and Engaging with Prospects on Social Media – Using social listening and monitoring tools to find potential customers, build rapport, and start conversations.
โข Content Marketing for Social Selling – Creating and curating relevant, valuable, and engaging content to attract and retain customers.
โข Social Media Advertising for Sales – Understanding the different social media advertising platforms, how to target and retarget ideal customers, and measuring the ROI of social media ads.
โข Social Selling Analytics – Tracking and measuring the effectiveness of social selling efforts, and using data to optimize and improve the strategy.
โข Social Selling Tools – Exploring different social selling tools, how to use them effectively, and how to integrate them into the sales workflow.
โข Social Selling Ethics – Understanding the ethical considerations of social selling, including privacy, transparency, and building trust.
โข Scaling Social Selling – Developing a plan for scaling social selling efforts, including how to train and onboard new team members, and measuring the impact on sales.
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