Undergraduate Certificate in AI for Strategic Marketing Development.
-- ViewingNowThe Undergraduate Certificate in AI for Strategic Marketing Development is a compact and industry-focused program that equips learners with essential skills in artificial intelligence (AI) and marketing strategy. This course emphasizes the importance of AI in modern marketing, addressing the growing industry demand for professionals who can leverage AI technologies to drive marketing success.
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โข Introduction to Artificial Intelligence (AI): Understanding AI basics, history, and current trends.
โข Data Analysis for Marketing: Gathering, cleaning, and analyzing data to inform marketing strategies.
โข Machine Learning (ML) Fundamentals: Supervised, unsupervised, and reinforcement learning, regression, and classification.
โข Natural Language Processing (NLP): Text mining, sentiment analysis, and topic modeling for marketing insights.
โข AI in Digital Marketing: Implementing AI for search engine optimization (SEO), content creation, and ad targeting.
โข Marketing Automation with AI: Automating marketing tasks through AI, chatbots, and email marketing.
โข AI Ethics and Privacy: Navigating ethical concerns, data privacy, and regulations in AI marketing.
โข Predictive Analytics with AI: Predicting consumer behavior, market trends, and sales forecasting.
โข AI Strategy and Implementation: Developing an AI strategy, managing change, and integrating AI into marketing teams.
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