Professional Certificate in MBA in Consumer Behaviour
-- ViewingNowThe Professional Certificate in MBA in Consumer Behavior is a comprehensive course designed to empower professionals with the necessary skills to understand and influence consumer decision-making. This program focuses on the psychological, sociological, and economic factors that drive consumer behavior, providing a solid foundation for marketing strategies and brand management.
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โข Understanding Consumer Behavior: An Introduction
โข The Psychology of Consumer Decision Making
โข Consumer Research Methods and Techniques
โข Consumer Perception, Attitudes, and Beliefs
โข Market Segmentation and Targeting Strategies
โข Branding and Consumer Loyalty
โข The Role of Emotions in Consumer Behavior
โข Consumer Culture and Trends
โข Digital Consumer Behavior and Online Marketing
โข Ethical Considerations in Consumer Behavior Research
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