Undergraduate Certificate in B2C Marketing Communication

• Basic Principles of B2C Marketing Communication: This unit covers the fundamental concepts, theories, and best practices in B2C marketing communication. It introduces students to the critical role of communication in building brand awareness, customer engagement, and loyalty. • Advertising and Promotion: This unit delves into the different advertising and promotion strategies used in B2C marketing. Students will learn about traditional and digital advertising, sales promotion, direct marketing, and public relations. • Content Marketing and Storytelling: This unit focuses on the power of content marketing and storytelling in building brand affinity and driving customer engagement. Students will learn how to create compelling content that resonates with their target audience and supports their marketing objectives. • Social Media Marketing: This unit covers the key principles and best practices of social media marketing. Students will learn how to create and implement effective social media strategies, measure their success, and adjust their approach based on data insights. • Email Marketing and Marketing Automation: This unit explores email marketing and marketing automation as powerful tools for nurturing leads, driving conversions, and building long-term customer relationships. Students will learn how to create targeted and personalized email campaigns, segment their audience, and measure their impact. • Customer Relationship Management (CRM): This unit covers the importance of CRM in B2C marketing communication. Students will learn how to manage customer data, analyze customer behavior, and create personalized and relevant communication strategies. • Branding and Identity: This unit focuses on the critical role of branding and identity in B2C marketing communication. Students will learn how to create a unique and distinctive brand identity, build brand awareness, and protect their brand reputation. • Integrated Marketing Communication: This unit covers the importance of integrated marketing communication in B2C marketing. Students will learn how to create a cohesive and consistent communication strategy across all channels and touchpoints. • Metrics and Analytics: This unit explores the key metrics and analytics used in B2C marketing communication. Students will learn how to measure the impact of their communication strategies, evaluate their success, and optimize their approach based on data insights.