Professional Certificate in Competitor Marketing Analysis
-- ViewingNowThe Professional Certificate in Competitor Marketing Analysis is a comprehensive course that equips learners with the essential skills to excel in the competitive marketing landscape. This course emphasizes the importance of understanding competitors, their strategies, and how to leverage this information to gain a competitive advantage.
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GBP £ 140
GBP £ 202
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โข Competitive Analysis Frameworks: Understanding the fundamental concepts and methodologies of competitor marketing analysis, including SWOT analysis, Porter's Five Forces, and market segmentation.
โข Market Research Techniques: Learning how to gather and analyze data on competitors, customers, and market trends, using both primary and secondary research methods.
โข Competitor Profiling: Creating detailed profiles of key competitors, including their products, services, pricing, distribution channels, and marketing strategies.
โข Product and Service Comparisons: Analyzing the strengths and weaknesses of competitors' offerings, and identifying opportunities for differentiation and innovation.
โข Pricing and Positioning Strategies: Understanding how competitors price and position their products and services, and developing effective counter-strategies.
โข Distribution and Promotion Tactics: Examining how competitors distribute and promote their offerings, and identifying ways to improve market penetration and brand awareness.
โข Competitor Monitoring and Intelligence: Developing systems and processes for tracking competitors' activities, and staying up-to-date with industry news and trends.
โข Competitive Advantage and Value Proposition: Articulating a clear and compelling value proposition, and leveraging competitive advantage to drive growth and profitability.
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