Postgraduate Certificate in Marketing Communication Plan
-- ViewingNow<p>The Postgraduate Certificate in Marketing Communication Plan is a comprehensive course that focuses on honing marketing communication skills essential for career advancement in today's dynamic business environment. This course emphasizes the importance of developing effective marketing communication plans that align with an organization's overall marketing strategy and business goals.
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โข Marketing Communication Strategy & Planning: Developing an effective marketing communication plan, understanding the target audience, setting communication goals and objectives, selecting appropriate communication channels.
โข Advertising: Creating and implementing effective advertising campaigns, understanding the advertising process, measuring advertising effectiveness, using traditional and digital advertising platforms.
โข Public Relations: Building and maintaining a positive public image, managing crisis communication, using media relations and publicity, measuring public relations effectiveness.
โข Sales Promotion: Designing and implementing sales promotion strategies, understanding the role of sales promotion in marketing communication, measuring sales promotion effectiveness.
โข Digital Marketing Communication: Utilizing digital marketing channels for communication, including social media, email marketing, content marketing, and mobile marketing.
โข Brand Management: Building and managing brand identity, understanding brand equity, positioning and differentiating brands, measuring brand effectiveness.
โข Integrated Marketing Communication: Integrating various marketing communication tools and channels to deliver a consistent message, measuring the impact of integrated marketing communication.
โข Marketing Communication Research: Conducting marketing communication research, analyzing research findings, using research to inform marketing communication strategy and planning.
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